![]() ![]() Single-breasted suits replaced double-breasted. Some of the most unpopular austerity regulations were those that applied to men's clothing. These orders, often known as the 'austerity regulations', applied to the production of both Utility and non-Utility clothing. In 19, the Board of Trade introduced the Making-up of Civilian Clothing (Restrictions) Orders to make further savings of labour and materials and minimise manufacturing costs. Utility clothing came in a limited range of garments, styles and fabrics. Strict Rules for Fashion - the Austerity Restrictions But fashion survived and even flourished in wartime, often in unexpected ways. Purchase tax and clothes rationing were introduced. Prices rose and fashion staples such as silk were no longer available. Resources and raw materials for civilian clothing were limited. In many ways war did disrupt and dislocate fashion in Britain. The people of Britain now had more pressing concerns, such as widely expected air raids and possible German invasion. When Britain went to war in 1939 it seemingly spelt an end for fashion. Despite the restrictions, the war and civilian austerity did not put an end to creative design, commercial opportunism or fashionable trends on the British home front. Shoppers carefully spent their precious clothing coupons and money on new clothes to make sure their purchases would be suitable across spring, summer and autumn and winter. The government intervened in the mass manufacture of high street fashions with the arrival of the Utility clothing scheme in 1942. Britain's high street adapted in response to wartime conditions, and this was reflected in their retail ranges. ![]() This limited the amount of new garments people could buy until 1949, four years after the war's end.ĭespite the limitations imposed by rationing, clothing retailers sought to retain and even expand their customer base during the Second World War. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.Clothes were rationed in Britain from 1 June 1941. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. You can control and/or delete cookies as you wish – for details, see. ![]() Third parties use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services. Third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. Who sets cookies?Īpart from us, also approved third parties may set cookies when you visit the site. These cookies record your visit to our website and the content you interact with, and may also be used to manage the number of times that you see an advertisement. Advertising-these cookies enable us and our advertising partners to serve ads and manage our onlineĪdvertising when you visit our site and sites upon which we advertise. This information is used for statistical purposes only and is not used to personally identify any user.Ĥ. Performance improvers- these cookies will help us understand how effective our content is, what interests our customers, and to improve how our website works. The information gained through the use of functional cookies is anonymous and is not used for any other purpose.ģ. These cookies also allow us to remember your user preferences, helping you to customize your experience on our site. Functional-these cookies will enable you to move around the site and use its features such as accessing secure areas (e.g. These are essential for the website to work properly.Ģ. For example, some cookies allow you to log-in to your account and add products to your basket and checkout securely, or carry out fraud detection and security checks (along with other similar things). Essential - these are cookies that are required for the regular operation of our websites. How do we use cookies?Ĭookies used on our website are grouped into the following categories:ġ. It enables the website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a while, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. What are cookies?Ī cookie is a small text file that a website saves on your computer or mobile device when you visit the site. To make this site work properly, we sometimes place small data files called cookies on your device. ![]()
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